What Is An SSL Certificate? {How Much They Cost & What They Do}

What Is An SSL Certificate

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What Is An SSL Certificate?

Today, the digital space is all about creating a high-quality website and ranking it on Google, Yahoo, Bing using search engine optimization (SEO) methods.  SEO improves the usability of a website and its users’ experience. People trust search engines like Google and visit websites that are in the top SERPs for specific keywords. 

While web developers and marketers focus on on-page SEO, off-page SEO, backlinks, and many other things, they wonder why their websites are not ranking on Google. Well, one of the most underrated reasons is not having an SSL certificate installed. 

Google and other search engines will penalize sites that have not installed an SSL certificate. Read on to find out what SSL certificates are and how they work. 

What are SSL Certificates? 

An SSL certificate is a small data file, which binds a cryptographic key to the details of the website. It is essential to install an SSL certificate on a web service because it will activate the padlock and enable the https protocol that allows for a secure connection from a web service to the browser. 

What does an SSL certificate do?

You can install an SSL certificate to secure your confidential information sent across the internet. The certificate becomes useful in terms of encrypting the information so that only you or any other authorized person can access it. 

Data encryption is vital because the information you send online is passed through different servers and computers to get to the destination server. The SSL certificate encodes the data so that it remains inaccessible to or hidden from unauthorized users. 

Some bloggers, web developers, and marketers don’t put an emphasis on SSL certificates. However, it can play a crucial role in ranking your site, and that’s why SSL certificates are good for SEO. It helps protect private data, sensitive information, and can improve the security of communication between servers and client apps. 

How much does an SSL certificate cost?

Although you can get a free SSL certificate offered by web hosting companies like BlueHost, Hostgator, Namecheap, and others, you can also buy a premium version or paid SSL certificate for advanced security. 

The primary reason to get a paid SSL certificate instead of installing the free version is liability protection. For instance, with a paid SSL certificate, you will have much better liability protection, which means in any unpleasant situation, like a data breach, you are better protected. A paid SSL certificate acts as insurance. 

Types of SSL Certificates 

You will find three types of SSL certificates, which are domain validated SSL, organization validated SSL, and an extended validation SSL. The levels of encryption are the same for each SSL certificate. The difference is due to the vetting or verification processes, which are required to obtain the certificate. 

Some of the best SSL certificates that you can find for your website are Entrust Data Card, DigiCert, Comodo SSL, Trustico, Network Solutions, GoDaddy, RapidSSL, Global Sign, and Geo Trust. 

You can’t protect your private data or users’ data, such as usernames, passwords, and payment information without an SSL certificate, so it is worth installing a certificate on your website for peace of mind and better rankings in Google. 

The SSL Store offers every type of SSL certificate you can imagine at competitive prices.

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